Whole Planet Foundation
The Whole Planet Foundation, a private, nonprofit organization established by Whole Foods Market, provides grants to microfinance institutions in Latin America, Africa and Asia who in turn develop and offer microenterprise loan programs, training and other financial services to the self-employed poor. Whole Planet Foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, and the company is a long supporter of Grameen America. Donations from the organization and from employees around the country provided the funding for the first branch in Queens – the subject of the film.
Whole Foods Market and Whole Planet Foundation will be integrated specifically into our text-to-give campaign, taking a lead role in the city competition for the Grameen America branch. Since Whole Foods Market and Whole Planet Foundation have a long-term commitment to Grameen America, they will play a lead role in our Grameen America branch competition.