NEW Bonus Material: Dermalogica Entrepreneur Stories April 11-15

Our campaign partner joinFITE loves To Catch a Dollar so much, they decided to extend their campaign involvement for one more week! joinFITE was co-founded by Dermalogica, and has a strong history of and commitment to women’s economic empowerment. This week we highlight exclusive stories about just a few of the 100,000 salon owners and skin therapists on the path to Financial Independence Through Entrepreneurship (FITE), since Dermalogica started 25 years ago.


An innovative concept that empowers consumers to unlock a loan for a woman entrepreneur! Inside specially-marked Dermalogica products is a code: when this code is entered at, Dermalogica contributes $1 towards a microloan for a woman entrepreneur, in the part of the world towards type of business of your choice.

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Meet Cynthea Hausman

Cynthea Wight Hausman, age 44, is a licensed esthetician, nail technician, 20 year veteran sports massage therapist and the owner of Cynthea's Spa, a petite urban day spa in the heart of Burlington, Vermont's Church Street Marketplace.

Meet Cynthea

Meet Susan Soto

Meet Susan Soto, the owner of Robin Stiles Salon in Atlanta, GA. Through FITE and Traveler's Aid, she has been supporting microfinance in Atlanta for years. Read her story.

Meet Susan

Meet Lori Paley

What do Elizabeth from the To Catch a Dollar movie have in common with Lori Paley? Both dream big, work hard, and carry through with their determination to succeed. With the To Catch a Dollar campaign, we bring you stories of people from all backgrounds across the country to capture the narrative of today's American Dream.

Meet Lori

Sundace Film Festival Sundace Film Festival Sundace Film Festival Sundace Film Festival Sundace Film Festival

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